Tabea soriano HUGHES
Tabea is a kaleidoscopic product person turned strategist. She has an extensive background in traditional fashion design management, product development and supply chain systems, coupled with an innate desire to continuously improve upon the status quo. Her approach to teasing out the most desirable product pairs thoughtful design with sustainability and business innovation considerations. And she knows how to bridge the gap on storytelling and brand communications.
Over the past decade, Tabea has worked almost exclusively with start-up fashion brands, either as a long-term team member or, more recently, as a consultant. As former Head of Product at Reformation, she was integral to launching new product lines with her team and serving as the connector between tech design, development, production and sustainability. She's set up B Corp strategies to help brands align internally and externally, and her comm cred goes back to her column with GOOD magazine, "Ethical Style.”
At Futuremade, she and her team members build strategy plans encompassing social, environmental and cultural considerations within apparel supply chains and product teams. Tabea is most passionate about working toward an overall cultural shift that includes mindfulness and employee empowerment which will in turn spur sustainability innovation and lasting change in the way we manage our companies and social and environmental footprint.
Tabea fuses German efficiency and aloha spirit. When unplugged, she can be found practicing & teaching ashtanga yoga, hiking around Los Angeles and planning next travels.