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PHILOSOPHY

 

Activities and programs that fall under the broad label of sustainability are ever increasing and varied. This is understandable considering the heightened awareness around consumption and its effects on both the environment and the people integral within our supply chains. Companies of all sizes and shapes across nearly all industries have felt the need to act in a more sustainable manner - whether this be buttressed by a tragedy such as Rana Plaza, campaigns around the Sustainable Development Goals put forth by the United Nations or new legislation to save our finite resources. This push-pull is amplified by a new generation of consumers that seeks authenticity and purpose. It is inspired to start and engage with businesses that are real, transparent and sustainable on all planes.

 

We believe that today’s companies fall into different categories as they relate to sustainability. On the one hand, there are those stifled by poor leadership or lack of resources, experience or awareness to act within this arena. On the other, there are those who have reacted within this emerging landscape to varying degrees. This group can be broken down into those who have strategically integrated sustainability into their business in a way that adds brand value, and those whose sustainability programs are a disjointed accumulation of activities that are neither coordinated nor strategic.  It is our mission to align all of these on a continuum of integrated sustainability efforts, with buy-in from all stakeholders and relevance for the new consumers of today.

 

Futurmade has positioned itself as the only sustainability consultancy to have the broad technical knowledge and programmatic experience to help companies at different stages in their sustainability journey across a variety of issues - a one-stop shop. We thrive in helping companies with established sustainability programs recalibrate to a rapidly evolving landscape, increasing both impact and brand value.We also sees immense opportunity in supporting companies that need a place to start. For those with little or no sustainability activities, Futuremade represents a unique opportunity to plug into the deep experience and knowledge needed to use their resources to their fullest and learn from the mistakes of others. We help interpret the sustainability landscape, detangle “random acts of greenness”, reprioritize focal areas and better integrate sustainability into the business - where it counts.

Desired level of impact


BASELINE

Defines basic business practices, product integrity and supply networks. Focus on meeting defined regulations, customer requirements and basic product performance and business priorities.


OPTIMIZE

Ensures compliance, builds efficiency & enhances margins. Internal and external collaborations consider social & environmental performance from product creation to manufacturing and marketing. Focus on longer-term responsible innovations and growth.


AMPLIFY

Manages externalities of business including transparent communications. Goal-driven directives benefit multiple stakeholders and require cross-functional objectives. Led by a purpose-driven business model and leadership. Focus on industry leadership, competitive advantage and unique brand positioning.